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The business works with more than 300 family farms across the country, and can process up to six million eggs per day. Vital Farms eggs can cost anywhere from $6 to $10 per dozen, multiple times the national average. From Whole Foods to 24,000 storesIt took two years for Vital Farms to turn its first operating profit. Those factors are expensive, and Vital Farms has to convince farmers that the costs are worthwhile. Vital Farms can process up to 6 million eggs per day at the brand's central processing facility in Missouri.
Persons: Matt O'Hayer, he's, O'Hayer, John Mackey, Mackey, It's, Russell Diez, Canseco, Diez, Organizations: Vital, Rhode, CNBC, Foods, Vital Farms, American Society for, Albertsons, Kroger, Walmart, Care, People, Animals, PETA, Cal, Research Locations: Austin , Texas, U.S, Houston, Austin, Midwest, Publix, Target, O'Hayer, Missouri, Maine
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow Vital Farms turned 27 acres into a $450 million egg empireA self-described "serial entrepreneur," Matt O'Hayer says he's initiated "about 50 businesses" in his lifetime. In 2007, he established Vital Farms, a network of family-run farms dedicated to producing high-quality, pasture-raised eggs. With 27 acres of land and 20 Rhode Island Red hens on a farm near Austin, Texas, Matt's vision came to life: Today, the business has a market capitalization of more than $450 million.
Persons: Matt O'Hayer, he's Organizations: Rhode Locations: Austin , Texas
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